JRPMTS

The Uniform Stop

Stillwater, OK  |  uniformstop.com

SEO Performance Report

October 2026

Comprehensive summary of Search Rankings, Citations, Google Business Profile performance, Reputation, and On-Site SEO Metrics.

Search Rankings Performance

#1 Rankings
32
#2–5 Rankings
3
#6–10 Rankings
0

KEY WIN

October 2026 establishes the baseline for this SEO Summary Report. The October PageSpeed Insights desktop audit scored 96 in Performance, the strongest technical result. Month-over-month metrics and comparisons will begin in the November 2026 report.

Top 10 Ranking Keywords Google DesktopGoogle Local PackGoogle Local FinderBing OrganicBing Local Pack
KeywordPositionChangeSource
Cherokee medical uniforms#1BaselineGoogle Local Finder
Cherokee medical uniforms#1BaselineGoogle Local Pack
Custom uniforms#1BaselineGoogle Local Finder
Custom uniforms#1BaselineGoogle Local Pack
Dickies medical#1BaselineGoogle Local Finder
Greys anatomy uniforms#1BaselineGoogle Local Finder
Healing hands uniforms#1BaselineGoogle Local Finder
Jockey scrubs#1BaselineGoogle Local Finder
lab coats#1BaselineGoogle Local Finder
Littmann Quality uniforms#1BaselineGoogle Local Finder

Online Citations

Total Live Citations
73
NAP Consistency Breakdown
Business Name
0
Pass
Address
10
Errors
Phone
1
Error
Zip Code
10
Errors
Errors Requiring Correction

Click on citation names to visit and update listings

Apple Maps

Current Name: The Uniform Stop
Current Address: 1120 N Duck St Unit F, Stillwater, OK
Current Zip: 74075
Current Phone: +1 (405) 624-0625

Address is listed as 1120 N Duck St Unit F instead of 202 S Main St.
ZIP code is 74075 instead of 74074.

BBB

Current Name: The Uniform Stop, Inc.
Current Address: 1120 N Duck Suite F, Stillwater, OK
Current Zip: 74075
Current Phone: (580) 237-3100

Address is listed as 1120 N Duck Suite F instead of 202 S Main St.
ZIP code is 74075 instead of 74074.
Phone is listed as (580) 237-3100 instead of +1 405-624-0625.

Manta

Current Name: Uniform Stop
Current Address: 1120 N Duck Street # F, Stillwater, OK
Current Zip: 74075
Current Phone: (405) 624-0625

Address is listed as 1120 N Duck Street # F instead of 202 S Main St.
ZIP code is 74075 instead of 74074.

MerchantCircle

Current Name: The Uniform Stop
Current Address: 1120 N Duck St Ste F, Stillwater, OK
Current Zip: 74075
Current Phone: 405-624-0625

Address is listed as 1120 N Duck St Ste F instead of 202 S Main St.
ZIP code is 74075 instead of 74074.

SuperPages

Current Name: The Uniform Stop
Current Address: 1120 N Duck St Ste F, Stillwater, OK
Current Zip: 74075
Current Phone: (405) 624-0625

Address is listed as 1120 N Duck St Ste F instead of 202 S Main St.
ZIP code is 74075 instead of 74074.

Brownbook

Current Name: The Uniform Stop
Current Address: 1120 North Duck Street Suite F, Stillwater, OK
Current Zip: 74075
Current Phone: (405)624-0625

Address is listed as 1120 North Duck Street Suite F instead of 202 S Main St.
ZIP code is 74075 instead of 74074.

Chamber of Commerce

Current Name: The Uniform Stop
Current Address: 1120 N Duck St F, Stillwater, OK
Current Zip: 74075
Current Phone: +1405-624-0625

Address is listed as 1120 N Duck St F instead of 202 S Main St.
ZIP code is 74075 instead of 74074.

DexKnows

Current Name: The Uniform Stop
Current Address: 1120 N Duck St Ste F, Stillwater, OK
Current Zip: 74075
Current Phone: 405-624-0625

Address is listed as 1120 N Duck St Ste F instead of 202 S Main St.
ZIP code is 74075 instead of 74074.

EnrollBusiness

Current Name: The Uniform Stop
Current Address: 1120 North Duck Street, Suite F, Stillwater, OK
Current Zip: 74075
Current Phone: (405)624-0625

Address is listed as 1120 North Duck Street, Suite F instead of 202 S Main St.
ZIP code is 74075 instead of 74074.

CitySquares

Current Name: The Uniform Stop
Current Address: 1120 N Duck St, Ste F, Stillwater, Oklahoma
Current Zip: 74075-3648
Current Phone: (405) 624-0625

Address is listed as 1120 N Duck St, Ste F instead of 202 S Main St.
ZIP code is 74075-3648 instead of 74074.

Google Business Profile Performance

Total Views (30 Days)
1610
Website Clicks
141
Phone Calls
57
Directions Requests
74
Verified Business Information

Business Name

The Uniform Stop

Business Address

202 S Main St, Stillwater, OK 74074

Phone

+1 405-624-0625

Website

uniformstop.com

Category

Uniform store

Opening Hours

Mon: Closed; Tue–Fri: 9:00 AM–6:00 PM; Sat: 10:00 AM–2:00 PM; Sun: Closed

Total Photos

84

Google Business Profile Competitor Analysis

Keyword: “Custom uniforms” | Top 10 Local Pack Competitors

Market Position

The Uniform Stop ranked #1 on all five Google Business Profile audit keywords, including Custom uniforms, where it leads the displayed local pack. Its profile has 100 Google reviews at 4.9 stars and 84 photos; the next listed Custom uniforms competitor, Stillwater Screenprinting, has 69 reviews at 4.4 stars. In the October desktop PageSpeed audit, Best Practices at 77 is the only score below the 85-point threshold.

RankBusiness NameVerifiedPhotosReviewsRatingCategory
#1The Uniform StopYOUYes841004.9★Uniform store
#2Stillwater ScreenprintingYes2694.4★Screen Printer
#3Chris' University SpiritYes221424.7★Custom T-shirt Store
#4Uniform Shoppe IncYes291754.7★Uniform Store
#5CJ's Custom ApparelYes522384.8★Screen Printer
#6Threadz Athletics & CustomsYes6344.8★Custom T-shirt Store
#7Bombay UniformsYes191264.6★Uniform Store
#8Special Ops UniformsYes171444.4★Uniform Store
#9One Stop Custom ShopYes22764.9★Custom t-shirt store
#10Dirt Road DesignYes27165.0★Embroidery shop

Customer Reviews & Reputation

Google Reviews
4.9★
Based on 100 reviews
Facebook
1,600
Followers
—
98%
Recommendation Rate
44 (Previous: —)

On-Site SEO Audit

Performance
96
Accessibility
90
Best Practices
77
SEO
85
Performance Details — Core Web Vitals
First Contentful Paint (FCP)0.3s
Largest Contentful Paint (LCP)1.4s
Total Blocking Time (TBT)90ms
Cumulative Layout Shift (CLS)0.007
Speed Index0.5s
Missing Alt Text0 — Pass

Key Recommendations

October 2026 establishes the baseline. Recommendations and trend analysis will be refined after November data is available.

HIGH1. Correct the 10 inconsistent directory addresses and ZIP codes

The October 2026 citation audit flags 10 address errors and 10 ZIP-code errors. Update Apple Maps, BBB, Manta, MerchantCircle, SuperPages, Brownbook, Chamber of Commerce, DexKnows, EnrollBusiness, and CitySquares to match the verified Google Business Profile address: 202 S Main St, Stillwater, OK 74074.

HIGH2. Fix the BBB phone number mismatch

The October 2026 citation audit found 1 phone error. BBB lists (580) 237-3100; replace it with the verified Google Business Profile number, +1 405-624-0625.

HIGH3. Resolve insecure website requests

The October 2026 PageSpeed Insights desktop audit scored Best Practices at 77, below the 85-point threshold, and reported 2 insecure requests under HTTPS checks. Update those resources to load securely, then rerun the PageSpeed Insights audit.

MEDIUM4. Improve image delivery and reduce unused assets

The October 2026 PageSpeed Insights desktop audit estimates 451 KiB in image-delivery savings and flags 317 KiB of unused JavaScript plus 29 KiB of unused CSS. Prioritize image compression and defer or remove assets that are not needed on the initial page view.

MEDIUM5. Strengthen the keyword currently at #4

October 2026 Rank Tracker data places “Scrubs Enid” at #4 in Google Organic Desktop. Improve the relevant Enid scrubs landing-page content and internal links to support movement into the top three; this baseline report does not compare against September.

MEDIUM6. Build on the profile’s 272 customer actions

The October 2026 Google Business Profile audit shows 141 website clicks, 74 direction requests, and 57 calls across 272 total actions. Make store address, hours, and contact details prominent on landing pages, and track calls and direction requests as conversions.